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The Beginning
The founder of our brand initially chose the phoenix as our symbol. Indeed, this mythical bird is the emblem of rebirth, and our creator highly valued the cycle of nature. When a tree dies, another must be reborn; it is the only way to preserve our environment. This brand was created with two ideas in mind: making premium products which help to preserve our planet.
The Evolution
Our ecological values travelled through time and remained a priority. However, the son of our founder decided to change the logo for something more appealing and more representative of the products we currently sell today. We love our dearest planet and want to preserve it, but that was not what we were trying to sell. Instead, a few years later, we updated our logo. We chose a modern logo that continued to reflect our deepest values and this, in addition to the products we sell. The phoenix disappeared, but its symbol still flies on in our rich legacy. Now, a leaf on the bottom of our new logo is the figure of our sister company: a company that plants over a thousand trees every year. Many of the pigments used in our pigments used in our spray paint come from these trees. We take pride in our ecological footprint, thanks to our partners.
Pssst! It's the present!
Our current logo is from a competition we held previously: everyone who had bought a Pssst-branded spray paint had the opportunity to participate. The goal was simple: create a new logo that best represented our brand. The winner got his artwork proudly exposed as our newly adorned logo, while our winner also won 217 trees (the age of our brand) planted in his name! The artist convinced us of his work, notably by stating that actions were more important than representation. We could not have agreed more with one of our loyal clients. Instead of printing a leaf as our logo, we now continuously plant trees, still with that goal in mind. In the end, we are appreciative of all those who joined us, and we always desired to give back to our community.
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